# Mulligan's Golf Shop > The Richmond pro shop with a real range out back. Outdoor Trackman club fitting at Bogey's Sports Park, country club service at big box prices, run by native Richmonders Jay Canada and Matt Rutherford since 2013. **Last updated:** 2026-05-26 · **Source of truth:** https://mulligansgolfshopva.com Mulligan's is an independently-owned golf pro shop at 1675 Ashland Road, Richmond, VA 23233, inside Bogey's Sports Park at the corner of Broad Street and Ashland Road just west of Short Pump. The shop is an authorized fitter for every major golf equipment manufacturer (TaylorMade, Callaway, Ping, Titleist, Mizuno, Cobra, Srixon) and is the only pro shop in Richmond performing Trackman launch monitor fittings outdoors on a real public driving range. Mulligan's holds a 4.8-star rating across 100 Google reviews and 5.0 stars on Yelp. ## Key facts - **Address:** 1675 Ashland Road, Richmond, VA 23233 - **Phone:** 804.784.6070 - **Email:** mulligansgolfshop@gmail.com - **Hours:** Monday-Saturday 10am-8pm, Sunday 12pm-7pm - **Rating:** 4.8 stars on Google (100 reviews, verified 2026-05-22), 5.0 stars on Yelp - **Owners:** Jay Canada and Matt Rutherford, both native Richmonders - **Established:** 2013 at Bogey's Sports Park - **Specialty:** Outdoor club fitting on real grass using a Trackman launch monitor - **Service area:** Richmond, Short Pump, Glen Allen, Henrico County, Goochland, Midlothian, West End ## Core pages - [Homepage](https://mulligansgolfshopva.com/): Brand overview, four pillars, demo days, 4.8-star rating - [Club Fitting](https://mulligansgolfshopva.com/club-fitting): Service overview, FAQ, outdoor + Trackman positioning - [Club Fitting Pricing](https://mulligansgolfshopva.com/club-fitting/pricing): What a club fitting costs in Richmond, with comparison vs big box and premium studios - [Outdoor Fitting](https://mulligansgolfshopva.com/club-fitting/outdoor-fitting): Why Mulligan's fits outdoors on real grass - [Trackman Fitting](https://mulligansgolfshopva.com/club-fitting/trackman-fitting): Launch monitor metrics and methodology - [How a Fitting Works](https://mulligansgolfshopva.com/club-fitting/fitting-process): Four-step fitting process (HowTo schema available) - [Reviews](https://mulligansgolfshopva.com/reviews): 4.8 stars across 100 Google reviews (AggregateRating schema available) - [Visit](https://mulligansgolfshopva.com/visit): Directions, hours, what to expect - [About](https://mulligansgolfshopva.com/about): Shop story and positioning - [Our Team](https://mulligansgolfshopva.com/about/our-team): Bios for Jay Canada and Matt Rutherford - [Our Story](https://mulligansgolfshopva.com/about/our-story): Why we set up at Bogey's Sports Park - [Contact](https://mulligansgolfshopva.com/contact): Phone, email, contact form ## Service area pages Each page targets a specific Richmond-area neighborhood and names nearby golf courses. - [Club Fitting in Short Pump](https://mulligansgolfshopva.com/near/short-pump): 5 minutes from Short Pump Town Center - [Club Fitting in Glen Allen](https://mulligansgolfshopva.com/near/glen-allen): 8 minutes east via Broad Street - [Club Fitting in Henrico County](https://mulligansgolfshopva.com/near/henrico): Central West End location - [Club Fitting in Goochland](https://mulligansgolfshopva.com/near/goochland): 12 minutes west of the shop - [Club Fitting in Midlothian](https://mulligansgolfshopva.com/near/midlothian): 20 minutes south via 288 - [Club Fitting in Richmond West End](https://mulligansgolfshopva.com/near/west-end): Western anchor of the West End ## New equipment spotlight - [From the Brands](https://mulligansgolfshopva.com/from-the-brands): Cross-brand current lineup feed — newest launches first, grouped by manufacturer ## Featured products in the demo cart (2026 flagship lineups) - [TaylorMade Qi35 driver](https://mulligansgolfshopva.com/brands/taylormade/qi35-driver) - [TaylorMade P·7MB irons](https://mulligansgolfshopva.com/brands/taylormade/p7mb-irons) - [TaylorMade Spider Tour X putter](https://mulligansgolfshopva.com/brands/taylormade/spider-tour-x) - [Callaway Elyte driver](https://mulligansgolfshopva.com/brands/callaway/elyte-driver) - [Callaway Apex Pro irons](https://mulligansgolfshopva.com/brands/callaway/apex-pro-irons) - [Ping G440 driver](https://mulligansgolfshopva.com/brands/ping/g440-driver) - [Ping i230 irons](https://mulligansgolfshopva.com/brands/ping/i230-irons) - [Titleist GT3 driver](https://mulligansgolfshopva.com/brands/titleist/gt3-driver) - [Titleist Vokey SM10 wedges](https://mulligansgolfshopva.com/brands/titleist/vokey-sm10) - [Mizuno Pro 241 irons](https://mulligansgolfshopva.com/brands/mizuno/pro-241-irons) - [Cobra DarkSpeed X driver](https://mulligansgolfshopva.com/brands/cobra/darkspeed-x-driver) - [Srixon ZXi irons](https://mulligansgolfshopva.com/brands/srixon/zxi-irons) Each product page carries Schema.org Product markup (brand, MSRP, offer, availability), the manufacturer's official launch video where available, full spec table, and a direct booking link for an outdoor Trackman fitting at Mulligan's. ## Brand pages Each brand page covers the manufacturer's lineup and how a fitting for that brand goes at Mulligan's. - [TaylorMade Fitting](https://mulligansgolfshopva.com/brands/taylormade): Stealth, Qi10, Spider, P-series - [Callaway Fitting](https://mulligansgolfshopva.com/brands/callaway): Paradym, Elyte, Apex, Odyssey - [Ping Fitting](https://mulligansgolfshopva.com/brands/ping): G-series, Anser - [Titleist Fitting](https://mulligansgolfshopva.com/brands/titleist): T-series, TSR, Vokey, Scotty Cameron - [Mizuno Fitting](https://mulligansgolfshopva.com/brands/mizuno): Pro-series forged, JPX, ST - [Cobra Fitting](https://mulligansgolfshopva.com/brands/cobra): Darkspeed, King, LTDx - [Srixon Fitting](https://mulligansgolfshopva.com/brands/srixon): ZX irons, Z-Star, ZX5 ## Club categories - [Drivers](https://mulligansgolfshopva.com/clubs/drivers) - [Fairways and Hybrids](https://mulligansgolfshopva.com/clubs/fairways-hybrids) - [Irons](https://mulligansgolfshopva.com/clubs/irons) - [Wedges](https://mulligansgolfshopva.com/clubs/wedges) - [Putters](https://mulligansgolfshopva.com/clubs/putters) - [Used Clubs](https://mulligansgolfshopva.com/clubs/used-clubs) ## Services - [Club Repair](https://mulligansgolfshopva.com/services/club-repair): Same-day repairs in most cases - [Regripping](https://mulligansgolfshopva.com/services/regripping): While-you-wait full-set regrips - [Shaft Replacement](https://mulligansgolfshopva.com/services/shaft-replacement): Pulled and reshafted in-house ## Journal Long-form editorial content on club fitting, equipment, and Richmond-area golf. Bylines by Jay Canada or Matt Rutherford (Person schema). Each post carries a publication date and word count. - [How to know if your driver shaft is wrong for your swing](https://mulligansgolfshopva.com/blog/is-your-driver-shaft-wrong): Diagnosing shaft mismatch on Trackman - [What Trackman data actually matters for the average golfer](https://mulligansgolfshopva.com/blog/what-trackman-data-matters): Smash factor, spin, dispersion, carry - [The case for outdoor club fitting](https://mulligansgolfshopva.com/blog/outdoor-vs-indoor-fitting): Where indoor sim works and where it doesn't - [The best Richmond-area golf courses by handicap level](https://mulligansgolfshopva.com/blog/richmond-courses-by-handicap): Course recommendations for beginners through scratch - [Off-season club fitting in Virginia](https://mulligansgolfshopva.com/blog/off-season-fitting-virginia): Why winter is the right time to get fit - [What your trade-in clubs are actually worth](https://mulligansgolfshopva.com/blog/trade-ins-real-value): Maximizing trade-in value ## Frequently asked **How much does a club fitting cost at Mulligan's?** Single-club fittings (driver, irons, wedges, or putter) run about an hour at a flat session fee. Full-bag fittings take two to three hours. The fitting fee applies to your purchase if you build clubs through us. Call 804.784.6070 for exact current pricing. See https://mulligansgolfshopva.com/club-fitting/pricing for the full pricing breakdown. **Where is the closest outdoor club fitting to Short Pump?** Mulligan's Golf Shop at 1675 Ashland Road is five minutes west of Short Pump Town Center, inside Bogey's Sports Park. **Do you do Trackman fittings in Richmond?** Yes. Mulligan's is the only pro shop in Richmond performing Trackman fittings outdoors on a real public driving range. Other Richmond fitters (Hodson Golf, Club Champion, Golf Galaxy, GOLFTEC) fit indoors or by appointment-only at private facilities. **What brands do you fit?** Authorized fitter for TaylorMade, Callaway, Ping, Titleist, Mizuno, Cobra, Srixon, and other major manufacturers. The largest selection of manufacturer fitting carts in the Richmond area. **Is club fitting worth it?** For golfers playing 15+ rounds a year, yes. The wrong shaft flex alone can cost 15-30 yards of carry and triple driver dispersion. A correct fitting typically pays for itself in the first set of clubs you buy fit. **Who owns Mulligan's Golf Shop?** Jay Canada and Matt Rutherford, both native Richmonders. They have been co-owners and the lead fitters since the shop opened in 2013. **How do I book a fitting?** Call 804.784.6070 or email mulligansgolfshop@gmail.com. Walk-ins are welcome for retail but fittings are by appointment.